chanel uses a new approach by creating a video with product driven content to showcase their pre-fall 2013 collection. the movie theme creates a must see event and there is an exclusivity factor emphasised in the women only message.
the audience is given the opportunity to watch and click through links and tags to get information about the products.
with the line up of talent in this video its truly unmissable! (watch below)
| CHANEL |
| cara delevigne | lindsey wixson | xiao wen | soo joo park | julia nobis | ming xi | edie campbell | aymeline valade | kati nescher |
| karl lagerfeld |
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